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Taylor shaped the fan experience at Super Bowl LVII for notable clients Crown Royal, P&G, Panini, Captain Morgan, Smirnoff, and Guinness. This year’s activations celebrated fandom, veterans, camaraderie, cocktails, legacy, and competition. From commercial debuts to NFL honors and fan contests to throwing a party with some of the biggest talent in the music industry; Taylor generated coverage with national & local media outlets across the country.
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More Projects
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World Athletics & USATF
WA Champion- ships
World Athletics Championships 2022
Bringing human-led storytelling to athletics
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Crown Royal
Grillz
Crown Royal 18 X Atlanta featuring Grillz
An extra-rare whisky deserves an extra-rare collaboration
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Smirnoff No. 21
No Fan Left Behind
The Vodka For The People brought Super Bowl LVI to every fan
View Case Study
Citizen Watches
Purposeful Power
Building radical relevance for an innovative watch brand
View Case Study
Capital One
Resilience Reimagined
A powerfully positive video series made in the wake of COVID-19
View Case Study
