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Taylor shaped the fan experience at Super Bowl LVII for notable clients Crown Royal, P&G, Panini, Captain Morgan, Smirnoff, and Guinness. This year’s activations celebrated fandom, veterans, camaraderie, cocktails, legacy, and competition. From commercial debuts to NFL honors and fan contests to throwing a party with some of the biggest talent in the music industry; Taylor generated coverage with national & local media outlets across the country.
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More Projects
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World Athletics & USATF
WA Champion- ships
World Athletics Championships 2022
Bringing human-led storytelling to athletics
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Crown Royal
Grillz
Crown Royal 18 X Atlanta featuring Grillz
An extra-rare whisky deserves an extra-rare collaboration
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Smirnoff No. 21
No Fan Left Behind
The Vodka For The People brought Super Bowl LVI to every fan
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Citizen Watches
Purposeful Power
Building radical relevance for an innovative watch brand
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Capital One
Resilience Reimagined
A powerfully positive video series made in the wake of COVID-19
View Case Study