Diageo, P&G, Panini

Super Bowl LVII

Winning the big game

Taylor shaped the fan experience at Super Bowl LVII for notable clients Crown Royal, P&G, Panini, Captain Morgan, Smirnoff, and Guinness. This year’s activations celebrated fandom, veterans, camaraderie, cocktails, legacy, and competition. From commercial debuts to NFL honors and fan contests to throwing a party with some of the biggest talent in the music industry; Taylor generated coverage with national & local media outlets across the country.

15B media impressions
1,200 unique headlines

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