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Welcome to the first edition of our Possibility in Craft series: a Taylor series that breaks down the different craft elements of an execution—like sound design, art direction, editing, and more! Check out this first episode on iconography and how we successfully utilized the dancing girl emoji in our Smirnoff Spicy Tamarind “Baila con Smirnoff” campaign.

The Olympics face declining viewership, prompting the IOC to add new sports like BMX and breakdancing to attract younger audiences. This strategy aims to revive interest and maintain relevance, though it creates challenges for sponsors adapting to the changing sports lineup.

Authentically connecting with the LGBTQIA+ community requires more than just a once-a-year check in, rainbow merch, and even, good intentions. It demands genuine understanding, ongoing commitment, and a willingness to listen and learn.

In this Taylor Talk, moderated by Dr. Tolonda Tolbert (Leadership Coach, Culture Consultant & Speaker), Ziad Ahmed (Forbes #30Under30, CEO & Co-Founder of JUV Consulting), Dr. Seoyoung Kim (Assistant Marketing Professor at Fordham University), and Joyce He (Brand Director, Guinness) share the importance of the meaningful representation of those who identify with AANHPI heritage in our industry.

There are no doubts: the next edition of the Olympics will be the most successful in a very long time in the United States. Due to the rising popularity of securing a sponsorship in the Games, brands need to focus on maintaining solid communication and structured approaches to their big ideas.

In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.

Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.

In this Taylor Talk, Felton Brown (Creative Director) and Mike Brunson (Senior Designer) take us on a transformative journey describing their ideation & creative process, crafting a visual narrative that pays homage to the wisdom and creativity of African American voices.

To fully benefit from utilizing athlete sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners.

Authenticity is more relevant than ever when it comes to the rising popularity of esports and streaming platforms. Gen Z is putting inclusion and diversity at the forefront of mainstream media storytelling.

Even with a head start, sponsors still struggle to create ideas that will stand out in the crowded space. TOP sponsors need a partner that truly understands the Olympics.

Music and fashion are two avenues that Gen Z uses to embrace individuality and self-expression. Both aspects speak to this generation’s unique take on diversity and inclusivity.

Members of Gen Z are on the front line of a cultural renaissance, a propelling force in a time when change is the only constant.

The “world’s game” has been around for generations. Explore why it’s not too late to catch the soccer wave as Americans prepare for what will undoubtedly be the most pivotal period the sport has ever experienced in this country.

Never before has a sport managed to recruit such a massive amount of fans in such a short period of time. Learn how to capitalize on the world’s fastest-growing sports league, Formula 1 and take hold of this growing wave of consumer attention.

Watch as the Taylor team celebrates the diversity of their Latin heritage, unpack where brands are failing the Latin American and Hispanic communities, and share personal insight into family traditions.