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True Colors: Forging Genuine Bonds with the LGBTQIA+ Community

Article

Pride Month

True Colors: Forging Genuine Bonds with the LGBTQIA+ Community

By

Kyle Berube

and

Yvette Signore

Authentically connecting with the LGBTQIA+ community requires more than just a once-a-year check in, rainbow merch, and even, good intentions. It demands genuine understanding, ongoing commitment, and a willingness to listen and learn.

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Redefining Representation

Video

Taylor talk

Redefining Representation

By

and

In this Taylor Talk, moderated by Dr. Tolonda Tolbert (Leadership Coach, Culture Consultant & Speaker), Ziad Ahmed (Forbes #30Under30, CEO & Co-Founder of JUV Consulting), Dr. Seoyoung Kim (Assistant Marketing Professor at Fordham University), and Joyce He (Brand Director, Guinness) share the importance of the meaningful representation of those who identify with AANHPI heritage in our industry.

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Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars and change the world.
– Harriet Tubman, The Powerful Legacy of Women with Disabilities

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Using the Olympics as a Team USA Sponsor

Article

Olympics

Using the Olympics as a Team USA Sponsor

By

Melissa Jannuzzi

There are no doubts: the next edition of the Olympics will be the most successful in a very long time in the United States. Due to the rising popularity of securing a sponsorship in the Games, brands need to focus on maintaining solid communication and structured approaches to their big ideas.

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How Women In Sports Will Dominate This Year From Records to Revenue

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Sports

How Women In Sports Will Dominate This Year From Records to Revenue

By

In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.

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How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?

Article

Music

How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?

By

Chantel Williams

Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.

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Honoring Black Culture's Influence and Impact on Creativity and Innovation

Video

Taylor talk

Honoring Black Culture's Influence and Impact on Creativity and Innovation

By

In this Taylor Talk, Felton Brown (Creative Director) and Mike Brunson (Senior Designer) take us on a transformative journey describing their ideation & creative process, crafting a visual narrative that pays homage to the wisdom and creativity of African American voices.

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Going for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship

Article

Olympics

Going for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship

By

Chantel Williams

To fully benefit from utilizing athlete sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners.

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Meet the Architects of the Sports Cultural Frontier

Article

Gen Z

Meet the Architects of the Sports Cultural Frontier

By

Lauren Qualters

Authenticity is more relevant than ever when it comes to the rising popularity of esports and streaming platforms. Gen Z is putting inclusion and diversity at the forefront of mainstream media storytelling.

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Stop Passing the Torch: How to Truly Maximize Your Olympic Sponsorship

Article

Olympics

Stop Passing the Torch: How to Truly Maximize Your Olympic Sponsorship

By

Dave Finn

Even with a head start, sponsors still struggle to create ideas that will stand out in the crowded space. TOP sponsors need a partner that truly understands the Olympics.

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Meet the Architects of the Fashion Cultural Frontier

Article

Gen Z

Meet the Architects of the Fashion Cultural Frontier

By

Lauren Qualters

Music and fashion are two avenues that Gen Z uses to embrace individuality and self-expression. Both aspects speak to this generation’s unique take on diversity and inclusivity.

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Meet the Architects of the Entertainment Cultural Frontier

Article

Gen Z

Meet the Architects of the Entertainment Cultural Frontier

By

Lauren Qualters

Members of Gen Z are on the front line of a cultural renaissance, a propelling force in a time when change is the only constant.

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Last Call To Catch The Soccer Wave

Article

Soccer

Last Call To Catch The Soccer Wave

By

Holden Hill

The “world’s game” has been around for generations. Explore why it’s not too late to catch the soccer wave as Americans prepare for what will undoubtedly be the most pivotal period the sport has ever experienced in this country.

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Reinventing A Sport At The Speed Of Ferrari

Article

Formula 1

Reinventing A Sport At The Speed Of Ferrari

By

Alexa Gonzalez

Never before has a sport managed to recruit such a massive amount of fans in such a short period of time. Learn how to capitalize on the world’s fastest-growing sports league, Formula 1 and take hold of this growing wave of consumer attention.

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Latine Diversity, Traditions, and Cultural Impact

Video

Taylor talk

Latine Diversity, Traditions, and Cultural Impact

By

Watch as the Taylor team celebrates the diversity of their Latin heritage, unpack where brands are failing the Latin American and Hispanic communities, and share personal insight into family traditions.

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Seven Ways To Make NIL Deals Less Transactional

Article

College Sports

Seven Ways To Make NIL Deals Less Transactional

By

Jake McGrady

Including NIL in marketing strategies forges better partnerships, helps your brand standout and leads to successful campaigns for 2024 and beyond.

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Actions Speak Louder Than Words: The Importance of Advancing Student-Athlete Mental Health

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Mental Health

Actions Speak Louder Than Words: The Importance of Advancing Student-Athlete Mental Health

By

Maeve Hagen

Mental Health resources for student athletes must be tailored to better fit their needs and assist in finding balance on and off the field.

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Is Gen Z Suffering from NFL Fatigue?

Article

NFL

Is Gen Z Suffering from NFL Fatigue?

By

Carly Wilkins

The oversaturation of National Football League content, especially around tentpole moments such as season kickoff, may actually be turning off younger fans.

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How Latine Representation Can Be More Than Just A Month

Article

Audiences

How Latine Representation Can Be More Than Just A Month

By

Jessica Board

The continuous conversation of the importance of equal and fair representation of the Latine community doesn’t stop when the month does.

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