P&G

2023 NFL Draft

Helping players prepare to go from prospect to pro

Via the Procter & Gamble (P&G) Style Lounge, P&G has long been a dependable staple for NFL prospects and their families preparing for one of the biggest moments of their lives: the NFL Draft. In 2023, P&G was on the ground in Kansas City to continue the tradition of the P&G Style Lounge and provide a range of complimentary services including hair styling, shaving and grooming, makeup, manicures and pedicures. Once again, P&G and its trusted brands - Gillette, Head & Shoulders, Old Spice and Tide Cleaners - were positioned at the P&G Style Lounge to help players ensure they were ready to look and feel their best on Draft night.

Six top prospects arrived on the day before the Draft began. Taylor managed booking and facilitating media tours for all six players, resulting in more than 40 individual interviews and impactful coverage that emphasized messaging around individual P&G brands. Additionally, Taylor concepted and led the on-site production of social content featuring players taking advantage of services provided at the P&G Style Lounge. Support included posting of that content on the individual players’ platforms before they stepped onto the Draft red carpet, effectively showcasing their unique journeys from Prospect to Pro.

  • 1.1B+ earned media impressions
  • 97% key message pull-through
  • 1.3M+ organic instagram impressions
  • 12.5% instagram engagement rate

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