LivaNova wanted to establish itself as a benchmark company in the global medtech space against immediate (mid-size) and aspirational competitors (Top 10). It also needed a strong foundation for portfolio expansion over the next 5 years through organic and inorganic growth.

We developed a strategic framework, corporate narrative, visual identity system and creative materials for an impactful rebrand that launched around the organization’s 10 year anniversary. The vision of changing the trajectory of lives for a new day inspired the rising sun of the new logo. The mission united employees to create ingenious medical solutions that ignite patient turnarounds. Finally, leaning into the power of its name “Welcome to your new life” became the brand essence for the next chapter, a call to action for all audiences to see LivaNova with fresh eyes.

The transformation continued with an architecture shift to a Branded House impacting 4 therapeutic categories (cardiopulmonary, epilepsy, depression, sleep apnea), 3000+ employees and 15+ communication channels across 5 continents.

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