In the lead-up to the Summer Olympics and Paralympics in Paris, Taylor helped amplify Nulo’s “Fuel Incredible” campaign—a powerful ad series that highlighted the often-overlooked role pets play in supporting elite athletes on their road to the world’s biggest stage. Amid a saturated Olympic media landscape dominated by official sponsors, Taylor carved out space for Nulo by leaning into a universal emotional truth: pets help manage stress, boost mental health, and offer unwavering companionship, especially for high-performing athletes under immense pressure.

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To bring this message to life and extend the campaign beyond paid placements, Taylor crafted and executed an earned media strategy that targeted top-tier sports, lifestyle, and marketing trade outlets. By spotlighting intimate stories of Olympic and Paralympic champions like Simone Biles with Lilo and Rambo, Caeleb Dressel with Jane and Rems, and Jessica Long with Goose, we built human-pet narratives that resonated broadly with pet lovers and sports fans alike. The result: Nulo emerged as more than a pet food brand—it became a voice in the Olympic conversation, connecting emotionally with audiences through the bond between pets and athletes, and elevating “Fuel Incredible” well beyond traditional ad channels.

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