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By age 14, girls are two times more likely to drop out of sports than boys. In the summer of 2021, Taylor worked with client partner Secret to help change this startling reality with our groundbreaking Olympics campaign: Just #WatchMe. A call-to-action encouraging us to empower girl and women athletes to stay in the game.
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More Projects
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World Athletics & USATF
WA Champion- ships
World Athletics Championships 2022
Bringing human-led storytelling to athletics
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Crown Royal
Grillz
Crown Royal 18 X Atlanta featuring Grillz
An extra-rare whisky deserves an extra-rare collaboration
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Smirnoff No. 21
No Fan Left Behind
The Vodka For The People brought Super Bowl LVI to every fan
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Citizen Watches
Purposeful Power
Building radical relevance for an innovative watch brand
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Capital One
Resilience Reimagined
A powerfully positive video series made in the wake of COVID-19
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