Secret

Watch Me

Empowering female athletes to stay in the game

By age 14, girls are two times more likely to drop out of sports than boys. In the summer of 2021, Taylor worked with client partner Secret to help change this startling reality with our groundbreaking Olympics campaign: Just #WatchMe. A call-to-action encouraging us to empower girl and women athletes to stay in the game.

  • 2.06B earned impressions
  • 160 earned placements
  • 110K engagements
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