Crown Royal

Royal Court

A new wave of creativity at Miami Art Week and NBA All Star Weekend

The Royal Court owned the show in Miami and Chicago - with experiences for artists, athletes, creators, and leaders long after the weekend ends. To take a brand that everyone knows and loves, and make it iconic, Taylor connected with the freshest leaders and tastemakers (including Miami Heat star Jimmy Butler) of the new royalty class to celebrate culture the only way Crown knows how, royally. And we created a powerful "leave behind" for the communities that share our values.

Miami Art Week

  • 200 shares
  • 4.9M social impressions
  • 108M earned UVPMS

NBA All Star Weekend

  • 194 editorial placements
  • 154M impressions
  • 389K earned social impressions

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