No items found.
Purposeful power is a new brand platform for Citizen watches that brings to life Eco-Drive - a proprietary technology that harnesses any light to power Citizen watches continuously and sustainably. Through an emotive brand film, The Power of Light showcases how light is a force that illuminates our world, inspires connections, and influences our perceptions. Complemented by a new photography style, print executions were a “journey of light” highlighting different product variants.
An intentional trickle, cascading down gorgeous shots of the watches, feeding them with life and sustainability.
![](https://cdn.prod.website-files.com/62ffbcec8c1eaf2ddef9f79b/631a1bc3c915cb0ae37ab4fb_Citizen-Image-1.jpg)
![](https://cdn.prod.website-files.com/62ffbcec8c1eaf2ddef9f79b/631a1bc3d5e78a6c402d6c27_Citizen-Image-2.jpg)
No items found.
No items found.
No items found.
More Projects
![](https://cdn.prod.website-files.com/62ffbcec8c1eaf2ddef9f79b/65e64cea409bcd4823517f7f_UNCF_WEB_HEADER_FULL%20(1).png)
UNCF - 80th Anniversary
Walk As One
Honoring the Legacy, Transforming our Future
View Case StudyRead More![](https://cdn.prod.website-files.com/62ffbcec8c1eaf2ddef9f79b/653aa771ec07c4a96e3259da_AIG%20HEADER%20(GEORGIA)%20(1).png)
AIG
Women’s Open 2023
AIG Women’s Open 2023
Building reputation with the "Blueprint of Progress"
View Case Study