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Purposeful power is a new brand platform for Citizen watches that brings to life Eco-Drive - a proprietary technology that harnesses any light to power Citizen watches continuously and sustainably. Through an emotive brand film, The Power of Light showcases how light is a force that illuminates our world, inspires connections, and influences our perceptions. Complemented by a new photography style, print executions were a “journey of light” highlighting different product variants.
An intentional trickle, cascading down gorgeous shots of the watches, feeding them with life and sustainability.
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