Seagram's 7

Dive Bar Heroes

Owning National Dive Bar Day with The Kills

In an activation led by Taylor, Diageo's Seagram's 7 Crown celebrated its second annual National Dive Bar Day on July 7, by partnering with alternative rock duo The Kills to amplify its national call-to-action - visit your local dive bar on 7/7 and order the quintessential dive bar drink, a 7 & 7.

  • 7 iconic bars covered
  • 3x more social + earned media impressions vs. year ago
  • 171 cultural authorities reported about it
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