The Taylor Ten

This week, Chief Strategy Officer Christina Merritt sat down with Leslie Stone to discuss holiday marketing and what Santa Claus and dopamine have in common. They explore the emotional forces shaping how Americans shop during an unpredictable holiday season from the thrill of savings to the desire for comfort, connection and escape.

On this week’s episode of The Taylor Ten, Associate Director Alexa Gonzalez sits down with Morgan Derrick of Guardian Life to talk about how brands, creators, and runners came together around one of the biggest cultural moments of the year: the 2025 New York City Marathon.

In this episode of The Taylor Ten, SVP Naomi Ballah chats with Alexandra Schrecengost, founder of Culture With Us, about how she transformed her passion for wine, food, and entertaining into a thriving global business.

In this episode of The Taylor Ten, Senior Account Executive Hailey Compton sits down with Account Director Meg Scott to explore her remarkable career shift from representing some of country music’s biggest stars to shaping the voices of major brands. Meg shares how her background in artist publicity from album launches to tour rollouts prepared her for the fast-paced, relationship-driven world of brand PR.

In this week’s episode of The Taylor Ten, Copywriter Jess Board, Account Director Salina Benitez and Senior Strategist Yvette Signore break down the marketing brilliance behind Bad Bunny’s Puerto Rico Residency, a cultural phenomenon that blurred the line between concert and movement.

In this week’s Taylor Ten, Jake McGrady sits down with Sunny, the creative force behind Sunnyside Up, to unpack the unpredictable world of internet memes and their growing power in marketing. Sunny shares how intuition and authenticity often outperform rigid “strategies” in an algorithm-driven landscape.

This week on The Taylor Ten, Senior Account Executive Malin Curry sits down with Taylor alum and current Advocate Health consultant Jordan Mason to talk about one thing we all face — change.

On this episode of The Taylor Ten, VP Kait Stack chats with Michelle Gattenio, Senior Brand Manager, Brands in Culture, Rum Portfolio at Diageo to explore how brands show up authentically in brand integrations. From balancing creative control to creating value for viewers, Michelle shares why it’s less about marketing jargon and more about placing brands in moments that resonate.