POV

In this episode of The Taylor Ten, Strategy Fellow Sherdell Baker sits down with influencer marketing expert and brand storyteller Giselle Huasipoma to explore where influencer marketing is headed next.

In this week’s episode of The Taylor Ten, Chief Strategy Officer Christina Merritt sat down with Ricardo Fort to discuss the Winter Olympic’s return to Europe, the gender balance in events and where there are opportunities for marketers to win gold.

In this week’s episode of the Taylor Ten, SVP Jessie Mann sits down with Zoe Maurer from Madelyn’s Fund to discuss the world of non-profit marketing and how it differs from corporate marketing.

This week, Chief Strategy Officer Christina Merritt sat down with Leslie Stone to discuss holiday marketing and what Santa Claus and dopamine have in common. They explore the emotional forces shaping how Americans shop during an unpredictable holiday season from the thrill of savings to the desire for comfort, connection and escape.

On this week’s episode of The Taylor Ten, Associate Director Alexa Gonzalez sits down with Morgan Derrick of Guardian Life to talk about how brands, creators, and runners came together around one of the biggest cultural moments of the year: the 2025 New York City Marathon.

In this episode of The Taylor Ten, SVP Naomi Ballah chats with Alexandra Schrecengost, founder of Culture With Us, about how she transformed her passion for wine, food, and entertaining into a thriving global business.

In this episode of The Taylor Ten, Senior Account Executive Hailey Compton sits down with Account Director Meg Scott to explore her remarkable career shift from representing some of country music’s biggest stars to shaping the voices of major brands. Meg shares how her background in artist publicity from album launches to tour rollouts prepared her for the fast-paced, relationship-driven world of brand PR.

In this week’s episode of The Taylor Ten, Copywriter Jess Board, Account Director Salina Benitez and Senior Strategist Yvette Signore break down the marketing brilliance behind Bad Bunny’s Puerto Rico Residency, a cultural phenomenon that blurred the line between concert and movement.