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Article
Pride Month
True Colors: Forging Genuine Bonds with the LGBTQIA+ Community
Authentically connecting with the LGBTQIA+ community requires more than just a once-a-year check in, rainbow merch, and even, good intentions. It demands genuine understanding, ongoing commitment, and a willingness to listen and learn.
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Video
Taylor talk
Redefining Representation
In this Taylor Talk, moderated by Dr. Tolonda Tolbert (Leadership Coach, Culture Consultant & Speaker), Ziad Ahmed (Forbes #30Under30, CEO & Co-Founder of JUV Consulting), Dr. Seoyoung Kim (Assistant Marketing Professor at Fordham University), and Joyce He (Brand Director, Guinness) share the importance of the meaningful representation of those who identify with AANHPI heritage in our industry.
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Article
Olympics
Using the Olympics as a Team USA Sponsor
There are no doubts: the next edition of the Olympics will be the most successful in a very long time in the United States. Due to the rising popularity of securing a sponsorship in the Games, brands need to focus on maintaining solid communication and structured approaches to their big ideas.
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Sports
How Women In Sports Will Dominate This Year From Records to Revenue
In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.
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Music
How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?
Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.
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Video
Taylor talk
Honoring Black Culture's Influence and Impact on Creativity and Innovation
In this Taylor Talk, Felton Brown (Creative Director) and Mike Brunson (Senior Designer) take us on a transformative journey describing their ideation & creative process, crafting a visual narrative that pays homage to the wisdom and creativity of African American voices.
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Article
Olympics
Going for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship
To fully benefit from utilizing athlete sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners.
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Article
Gen Z
Meet the Architects of the Sports Cultural Frontier
Authenticity is more relevant than ever when it comes to the rising popularity of esports and streaming platforms. Gen Z is putting inclusion and diversity at the forefront of mainstream media storytelling.