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Placeholder LogoRedefining Representation
Video
Taylor talk

Redefining Representation

By
In this Taylor Talk, moderated by Dr. Tolonda Tolbert (Leadership Coach, Culture Consultant & Speaker), Ziad Ahmed (Forbes #30Under30, CEO & Co-Founder of JUV Consulting), Dr. Seoyoung Kim (Assistant Marketing Professor at Fordham University), and Joyce He (Brand Director, Guinness) share the importance of the meaningful representation of those who identify with AANHPI heritage in our industry.
Placeholder LogoUsing the Olympics as a Team USA Sponsor
Article
Olympics

Using the Olympics as a Team USA Sponsor

By
Melissa Jannuzzi
There are no doubts: the next edition of the Olympics will be the most successful in a very long time in the United States. Due to the rising popularity of securing a sponsorship in the Games, brands need to focus on maintaining solid communication and structured approaches to their big ideas.
Placeholder LogoHow Women In Sports Will Dominate This Year From Records to Revenue
Article
Sports

How Women In Sports Will Dominate This Year From Records to Revenue

By
Garlanda Freeze
In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.
Placeholder LogoHow is Beyoncé's New Country Music Redrawing the Genre's Boundaries?
Article
Music

How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?

By
Chantel Williams
Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.
Placeholder LogoHonoring Black Culture's Influence and Impact on Creativity and Innovation
Video
Taylor talk

Honoring Black Culture's Influence and Impact on Creativity and Innovation

By
In this Taylor Talk, Felton Brown (Creative Director) and Mike Brunson (Senior Designer) take us on a transformative journey describing their ideation & creative process, crafting a visual narrative that pays homage to the wisdom and creativity of African American voices.
Placeholder LogoGoing for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship
Article
Olympics

Going for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship

By
Chantel Williams
To fully benefit from utilizing athlete sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners.
Placeholder LogoMeet the Architects of the Sports Cultural Frontier
Article
Gen Z

Meet the Architects of the Sports Cultural Frontier

By
Lauren Qualters
Authenticity is more relevant than ever when it comes to the rising popularity of esports and streaming platforms. Gen Z is putting inclusion and diversity at the forefront of mainstream media storytelling.
Placeholder LogoStop Passing the Torch: How to Truly Maximize Your Olympic Sponsorship
Article
Olympics

Stop Passing the Torch: How to Truly Maximize Your Olympic Sponsorship

By
Dave Finn
Even with a head start, sponsors still struggle to create ideas that will stand out in the crowded space. TOP sponsors need a partner that truly understands the Olympics.