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Using the Olympics as a Team USA SponsorUsing the Olympics as a Team USA Sponsor
Olympics
Olympics

Using the Olympics as a Team USA Sponsor

By
Melissa Jannuzzi
There are no doubts: the next edition of the Olympics will be the most successful in a very long time in the United States. Due to the rising popularity of securing a sponsorship in the Games, brands need to focus on maintaining solid communication and structured approaches to their big ideas.
How Women In Sports Will Dominate This Year From Records to RevenueHow Women In Sports Will Dominate This Year From Records to Revenue
Sports
Sports

How Women In Sports Will Dominate This Year From Records to Revenue

By
Garlanda Freeze
In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.
How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?
Music
Music

How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?

By
Chantel Williams
Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.
Going for Gold: Unleashing the Benefits of Olympic Athlete SponsorshipGoing for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship
Olympics
Olympics

Going for Gold: Unleashing the Benefits of Olympic Athlete Sponsorship

By
Chantel Williams
To fully benefit from utilizing athlete sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners.
Meet the Architects of the Sports Cultural FrontierMeet the Architects of the Sports Cultural Frontier
Gen Z
Gen Z

Meet the Architects of the Sports Cultural Frontier

By
Lauren Qualters
Authenticity is more relevant than ever when it comes to the rising popularity of esports and streaming platforms. Gen Z is putting inclusion and diversity at the forefront of mainstream media storytelling.
Stop Passing the Torch: How to Truly Maximize Your Olympic SponsorshipStop Passing the Torch: How to Truly Maximize Your Olympic Sponsorship
Olympics
Olympics

Stop Passing the Torch: How to Truly Maximize Your Olympic Sponsorship

By
Dave Finn
Even with a head start, sponsors still struggle to create ideas that will stand out in the crowded space. TOP sponsors need a partner that truly understands the Olympics.
Meet the Architects of the Fashion Cultural FrontierMeet the Architects of the Fashion Cultural Frontier
Gen Z
Gen Z

Meet the Architects of the Fashion Cultural Frontier

By
Lauren Qualters
Music and fashion are two avenues that Gen Z uses to embrace individuality and self-expression. Both aspects speak to this generation’s unique take on diversity and inclusivity.
Meet the Architects of the Entertainment Cultural FrontierMeet the Architects of the Entertainment Cultural Frontier
Gen Z
Gen Z

Meet the Architects of the Entertainment Cultural Frontier

By
Lauren Qualters
Members of Gen Z are on the front line of a cultural renaissance, a propelling force in a time when change is the only constant.