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Article
College Sports
Seven Ways To Make NIL Deals Less Transactional
Including NIL in marketing strategies forges better partnerships, helps your brand standout and leads to successful campaigns for 2024 and beyond.

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Article
Mental Health
Actions Speak Louder Than Words: The Importance of Advancing Student-Athlete Mental Health
Mental Health resources for student athletes must be tailored to better fit their needs and assist in finding balance on and off the field.

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Article
NFL
Is Gen Z Suffering from NFL Fatigue?
The oversaturation of National Football League content, especially around tentpole moments such as season kickoff, may actually be turning off younger fans.

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Article
Audiences
How Latine Representation Can Be More Than Just A Month
The continuous conversation of the importance of equal and fair representation of the Latine community doesn’t stop when the month does.


Article
Metaverse
AI is Bringing the Metaverse Back to Life… So What's Next?
For the first time in years the Metaverse has a future again. With the assistance of AI brands now have the capability to pursue ventures within the Metaverse with actual infrastructure and scalability.

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Article
NFL
NFL Offseason: Untapped Field Of Opportunity For Brands
Despite the absence of games, the league is anything but stationary in the offseason. Smartly observing how fans are craving more content, the NFL is enhancing its offseason tentpole moments.


Video
Taylor talk
Meet the Shapers of Possibility
Get to know Taylor's leaders: why they joined the agency, what they are excited about and how they are shaping an inclusive culture to empower groundbreaking work for the world's leading brands.

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Video
Taylor talk
Asian American Duality, Influence, and Visibility
Find out how our colleagues feel about AAPI Heritage Month, moving away from the model minority myth, and how their culture influences their work.