Placeholder LogoSeven Ways To Make NIL Deals Less Transactional
Article
College Sports

Seven Ways To Make NIL Deals Less Transactional

By
Jake McGrady
and
Including NIL in marketing strategies forges better partnerships, helps your brand standout and leads to successful campaigns for 2024 and beyond.
Placeholder LogoActions Speak Louder Than Words: The Importance of Advancing Student-Athlete Mental Health
Article
Mental Health

Actions Speak Louder Than Words: The Importance of Advancing Student-Athlete Mental Health

By
Maeve Hagen
and
Mental Health resources for student athletes must be tailored to better fit their needs and assist in finding balance on and off the field.
Placeholder LogoIs Gen Z Suffering from NFL Fatigue?
Article
NFL

Is Gen Z Suffering from NFL Fatigue?

By
Carly Wilkins
and
The oversaturation of National Football League content, especially around tentpole moments such as season kickoff, may actually be turning off younger fans.
Placeholder LogoHow Latine Representation Can Be More Than Just A Month
Article
Audiences

How Latine Representation Can Be More Than Just A Month

By
Jessica Board
and
The continuous conversation of the importance of equal and fair representation of the Latine community doesn’t stop when the month does.
Placeholder LogoAI is Bringing the Metaverse Back to Life… So What's Next?
Article
Metaverse

AI is Bringing the Metaverse Back to Life… So What's Next?

By
Jake McGrady
and
For the first time in years the Metaverse has a future again. With the assistance of AI brands now have the capability to pursue ventures within the Metaverse with actual infrastructure and scalability.
Placeholder LogoNFL Offseason: Untapped Field Of Opportunity For Brands
Article
NFL

NFL Offseason: Untapped Field Of Opportunity For Brands

By
Yvette Signore
and
Despite the absence of games, the league is anything but stationary in the offseason. Smartly observing how fans are craving more content, the NFL is enhancing its offseason tentpole moments.
Placeholder LogoMeet the Shapers of Possibility
Video
Taylor talk

Meet the Shapers of Possibility

By
and
Get to know Taylor's leaders: why they joined the agency, what they are excited about and how they are shaping an inclusive culture to empower groundbreaking work for the world's leading brands.
Placeholder LogoAsian American Duality, Influence, and Visibility
Video
Taylor talk

Asian American Duality, Influence, and Visibility

By
and
Find out how our colleagues feel about AAPI Heritage Month, moving away from the model minority myth, and how their culture influences their work.