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Purpose
Leaning into the Edge of Purpose
Many brands have a purpose statement these days, but very few use it as a tool for innovation, growth and ecosystem expansion to create new forms of value.
Article
DE&I
The Powerful Legacy Of Women With Disabilities
I am a woman with a disability that cares about women’s rights and equality for all people.
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Future
The Metaverse: Leveraging The Next Frontier For Business Expansion
The word ‘metaverse’ typically conjures up images of futuristic technology in action.
Article
Mental Health
Olympics Cast Spotlight On Mental Health Of Athletes
Sports are my passion! I love the excitement, competition, and how athletes work so hard to be able to do incredible things.
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Beginnings
An Intern’s Guide For Maneuvering Through The Workplace
Congratulations! You have been selected for the intern position!
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Audiences
Finding Gen Z At Home For The Holidays
With the holiday season upon us, the focus for many brands is how to grasp the attention (and wallets) of Gen Z.
Article
Sports
Put Your Money Where Your Mask Is: NFL Betting In The Time Of Covid
There’s a new way to be a fan of the National Football League.
Article
Future
Don’t Sleep On The Esport Millennial
With the first eSports team going public on the stock market after a $1 billion implied equity evaluation, eSports are no longer a hobby but a money making machine.