It’s not every day that you launch an exquisite whisky, aged over 18 years to perfection. Crown Royal Aged 18 Years was set to launch and needed to showcase the richness of what was within the bottle while also laddering up to their generosity platform of keeping communities royal. Celebrating communities who embody the same process of becoming something more soulful, more royal, and more unique over time was a story that needed to be told. Through event, experiential, influencer, and social comms, we connected with a target that doesn't always see itself represented while also beginning to redefine what luxury looks like. Enter Atlanta and the cultural phenomenon known as Grillz.

“Celebrating communities
who embody the same process
of becoming something more soulful.”