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The Taylor Ten

Putting Puerto Rico on the Map: Bad Bunny's Brand PlaybookPutting Puerto Rico on the Map: Bad Bunny's Brand Playbook
The Taylor Ten
The Taylor Ten

Putting Puerto Rico on the Map: Bad Bunny's Brand Playbook

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In this week’s episode of The Taylor Ten, Copywriter Jess Board, Account Director Salina Benitez and Senior Strategist Yvette Signore break down the marketing brilliance behind Bad Bunny’s Puerto Rico Residency, a cultural phenomenon that blurred the line between concert and movement.
The Evolution of Meme CultureThe Evolution of Meme Culture
The Taylor Ten
The Taylor Ten

The Evolution of Meme Culture

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In this week’s Taylor Ten, Jake McGrady sits down with Sunny, the creative force behind Sunnyside Up, to unpack the unpredictable world of internet memes and their growing power in marketing. Sunny shares how intuition and authenticity often outperform rigid “strategies” in an algorithm-driven landscape.
Navigating Change and TurnoverNavigating Change and Turnover
The Taylor Ten
The Taylor Ten

Navigating Change and Turnover

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This week on The Taylor Ten, Senior Account Executive Malin Curry sits down with Taylor alum and current Advocate Health consultant Jordan Mason to talk about one thing we all face — change.
Built In, Not Bolted On: Crafting Authentic IntegrationsBuilt In, Not Bolted On: Crafting Authentic Integrations
The Taylor Ten
The Taylor Ten

Built In, Not Bolted On: Crafting Authentic Integrations

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On this episode of The Taylor Ten, VP Kait Stack chats with Michelle Gattenio, Senior Brand Manager, Brands in Culture, Rum Portfolio at Diageo to explore how brands show up authentically in brand integrations. From balancing creative control to creating value for viewers, Michelle shares why it’s less about marketing jargon and more about placing brands in moments that resonate.
Curating a Career With Purpose and AgilityCurating a Career With Purpose and Agility
The Taylor Ten
The Taylor Ten

Curating a Career With Purpose and Agility

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On this episode of The Taylor Ten, Taylor CEO, Maeve Hagen sits down with Industry-Leading Communications and Sports Marketing Executive, Susan Oguche, to unpack what it means to build a career driven by both purpose and agility.
Sports Fatigue: Stream, Scroll or Skip?Sports Fatigue: Stream, Scroll or Skip?
The Taylor Ten
The Taylor Ten

Sports Fatigue: Stream, Scroll or Skip?

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On this episode of The Taylor Ten, Account Director, Salina Benitez chats with Jake McGrady, Associate Director, Strategy & Native Content to explore the chaos of sports streaming — and how social media has changed the viewing experience for fans.
The NFL’s Year-Long PlayThe NFL’s Year-Long Play
The Taylor Ten
The Taylor Ten

The NFL’s Year-Long Play

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On this episode of The Taylor Ten, CEO of Taylor, Maeve Hagen sits down with Samantha Roth, VP of Communications at the NFL, to explore how the league has evolved into a 365-day brand.
The Rise of Niche ContentThe Rise of Niche Content
The Taylor Ten
The Taylor Ten

The Rise of Niche Content

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In this episode of The Taylor Ten, Associate Director, Strategy & Native Content Jake McGrady sits down with Bryce Bortscheller Co-Founder and Creative Director at Map Dot Media to unpack the evolution of regional content. Bryce shares how Midwest Vs. Everybody grew from meme aggregation into a trusted creative partner for brands, and why authenticity and grassroots engagement are key to staying relevant in today’s social media landscape.