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The Importance of Turning :30 Into Days…Weeks of TalkabilityThe Importance of Turning :30 Into Days…Weeks of Talkability
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The Importance of Turning :30 Into Days…Weeks of Talkability

By
Maeve Hagen
Gone are the days of broadcast partners commanding $6 - $7 million for a :30 during the big game and brands seeing the return on that investment in that singular moment alone.