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Artificial Intelligence: Friend, Foe, or Fad?Artificial Intelligence: Friend, Foe, or Fad?
Article
Technology

Artificial Intelligence: Friend, Foe, or Fad?

By
Pet Magno
The rise of artificial intelligence as a tool and a plaything has been meteoric, and its impact on the advertising industry is already making waves. 
The Importance of Turning :30 Into Days…Weeks of TalkabilityThe Importance of Turning :30 Into Days…Weeks of Talkability
Article
Advertising

The Importance of Turning :30 Into Days…Weeks of Talkability

By
Maeve Hagen
Gone are the days of broadcast partners commanding $6 - $7 million for a :30 during the big game and brands seeing the return on that investment in that singular moment alone.