![Artificial Intelligence: Friend, Foe, or Fad?](https://cdn.prod.website-files.com/62ffa551658cffb9c4a46f54/6307a0de9adfac3a778e4be7_placeholder_article-hero.jpg)
![Artificial Intelligence: Friend, Foe, or Fad?](https://cdn.prod.website-files.com/62ffbcec8c1eaf2ddef9f79b/64494ad0bb5d0ab9ce08f49b_AI%20post%20header%20(1).png)
Article
Technology
Artificial Intelligence: Friend, Foe, or Fad?
The rise of artificial intelligence as a tool and a plaything has been meteoric, and its impact on the advertising industry is already making waves.
![The Importance of Turning :30 Into Days…Weeks of Talkability](https://cdn.prod.website-files.com/62ffa551658cffb9c4a46f54/6307a0de9adfac3a778e4be7_placeholder_article-hero.jpg)
![The Importance of Turning :30 Into Days…Weeks of Talkability](https://cdn.prod.website-files.com/62ffbcec8c1eaf2ddef9f79b/63de695d8a72828374960896_Super%20Bowl%20Header3%20(1).jpg)
Article
Advertising
The Importance of Turning :30 Into Days…Weeks of Talkability
Gone are the days of broadcast partners commanding $6 - $7 million for a :30 during the big game and brands seeing the return on that investment in that singular moment alone.