Circle K

We Speak Fleet

Helping Circle K connect with small business

To drive awareness and acquisition for Circle K's fuel card, Taylor developed a brand strategy that reframed Circle K as a provider of value & service beyond functional card benefits with a creative campaign aptly titled "We Speak Fleet." Humorous video vignettes showcase how Circle K really knows how to speak small business language.

18.7M social impressions
6,498 leads generated
435% above goal

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https://vimeo.com/747843951/82806fa339

https://vimeo.com/747844964/bde80923c8

https://vimeo.com/747844804/414ce1e76e

https://vimeo.com/747845058/fd44d49c68

https://vimeo.com/747845108/b6452eb06d

https://vimeo.com/747844769/7fa90a332a

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