Circle K

We Speak Fleet

Helping Circle K Connect with Small Business

To drive awareness and acquisition for Circle K's fuel card, Taylor developed a brand strategy that reframed Circle K as a provider of value & service beyond functional card benefits with a creative campaign aptly titled "We Speak Fleet." Humorous video vignettes showcase how Circle K really knows how to speak small business language.

  • 18.7M social impressions
  • 6,498 leads generated
  • 435% above goal
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