No items found.
For NFL fans and marketers, the Super Bowl landscape looked... tricky. When P&G asked Taylor for a Super Bowl program, we saw a huge opportunity for their Gillette and Old Spice brands to get in on an internet trend: we both partnered with TikTok to take the #ThisorThat Challenge to a whole new level. TikTok built a unique branded effect for people to show their at-home Super Bowl celebrations and their picks for the big game winner.
No items found.
No items found.
No items found.
More Projects
.png)
.jpg)
.png)
World Athletics & USATF
WA Champion- ships
World Athletics Championships 2022
Bringing human-led storytelling to athletics
View Case Study.jpg)
.jpg)
Crown Royal
Grillz
Crown Royal 18 X Atlanta featuring Grillz
An extra-rare whisky deserves an extra-rare collaboration
View Case Study
Smirnoff No. 21
No Fan Left Behind
The Vodka For The People brought Super Bowl LVI to every fan
View Case Study
