Future

Don’t Sleep On The Esport Millennial

With the first eSports team going public on the stock market after a $1 billion implied equity evaluation, eSports are no longer a hobby but a money making machine. The influx of older, Millennial/Gen X users has bolstered its popularity and expanded interaction far beyond game-play.

Taylor harnessed its category expertise to further understand this powerful audience and the opportunities for brands to take ownership of the space.

Show full transcript
Hide transcript
Download PDF
PDF Viewer