Don’t Sleep On The Esport Millennial

With the first eSports team going public on the stock market after a $1 billion implied equity evaluation, eSports are no longer a hobby but a money making machine. The influx of older, Millennial/Gen X users has bolstered its popularity and expanded interaction far beyond game-play.

Taylor harnessed its category expertise to further understand this powerful audience and the opportunities for brands to take ownership of the space.

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