P&G

Red Carpet Ready

Rolling out the red carpet virtually

With live sporting events on hold in 2020, Taylor partnered with three P&G brands (Gillette, Head & Shoulders and Old Spice) to create a virtual #NFLDraftRedCarpet experience, bringing the traditional player “fashion show” inside the homes of 43 top NFL prospects. P&G brands gave players the chance to show off their NFL Draft looks for the world, virtually.

  • 84 posts launched on Draft night
  • 21 retweets of our #NFLDraftRedCarpet content
  • 638M earned media impressions
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