A heritage brand with a 150+ year history, Bulova was looking for a new way to tell their story for a modern, multi-generational and multifaceted audience. Bold at Heart is the brand platform we created to express this story, embodied by the attitude of every Bulova wearer. It’s about knowing where you come from, to have the courage to take a new step forward. From brand film to print, the campaign debuted a new take on a classic.